Don't let the rapidly changing E-commerce industry overwhelm you. Stay ahead of the game by planning and coordinating with your e-mail marketing team.
Google and Yahoo are changing things up, so here's a simple checklist from the Klaviyo update to ensure your emails keep landing in inboxes.
Who will be impacted by these new requirements?
For bulk senders and high-volume brands, meeting these new requirements is crucial to avoid deliverability issues when sending emails to Google and Yahoo addresses.
Here's the rundown: ⬇️
- Authentication is key ** Get your BIMI, MTA-STS, and DKIM all set up.
- Clean up that list! ** Get rid of inactive subscribers and ensure everyone's email addresses are legit.
- Content is king, but engagement is queen!
- People have to love your emails to keep them out of spam folders. Tip: Activate Double opt-in 🌟🌟
Monitor your reputation ️♀️ Keep an eye on those spam reports and bounce rates.
For more detail information click on the links below
https://academy.klaviyo.com/2024-new-sender-requirements-checklist/1817230
https://www.klaviyo.com/blog/gmail-update