Subscriptions are a fantastic new feature that let sellers offer extra discounts of 5%, 10%, 15%, or even 20% for customers who opt for regular deliveries instead of one-time purchases.
This setup not only boosts your sales but also establishes a steady stream of income. It’s a win-win: you secure more consistent revenue and enhance customer loyalty and retention, encouraging them to return for more.
Here is a link to get started. Instruction were provided by Tiktok Shop.
https://bytedance.us.larkoffice.com/docx/Fa4XdMfr7oDkCJxfUMau9bWxsQg
| Questions | Answers |
| Can I use subscriptions with made-to-order, pre-order, and virtual bundles? | Subscriptions cannot be combined with special product listings such as made-to-order, pre-order, and virtual bundles at this time. |
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What does the customer experience look like for subscriptions?
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Customers can see the option to subscribe on the PDP of selected products. Customers can choose the frequency in which to receive new orders ranging from every week to every 4 months. |
| How are customers, who are subscribed, notified if I decide to cancel or make changes to the discount rate? | Customers are notified by email if you make any changes to the discount rate or remove your product from your shop. |
| If I change the discount rate, do customers have to 're-opt' in? | If a seller changes the discount rate (e.g. 5% -> 10%), customers will not have to "opt-in" again. During this change, customers will receive an email notification about this change, but the discount rate paid by the consumer will adjust to the new discount rate. If a customer is dissatisfied with the rate change, they can choose to disenroll. |
| Subscriptions is grayed out for one of my products. How do I fix this? | Subscriptions is only available for select product categories at this time. |
| I have a specific product ID that I would like to enable subscriptions for; however, I would like to exclude some variants. Is this possible? | Subscriptions is enabled at the product ID level. All variants of each product ID are included. Individual variants of a participating product ID cannot be excluded. |
| Can I decrease the discount amount once I set it? | No. Once a seller sets a subscription discount for their product, the seller can only increase the discount amount, not decrease it. For example, if you initially set a subscription discount to 10%, you cannot modify it to a lower value, such as 5%. However, you can increase the discount to a higher value, like 15% or 20%. |
| How do I reduce the discount amount for my product? | To reduce the discount amount, you will need to delete the product and the re-upload the product. Once the product is approved, you can then set up subscription at your lowered discount rate. |
| How do I pause the number of new customers from subscribing to my product subscription? | To stop new customers from subscribing, you will need to de-activate subscriptions for the selected product. Customers currently enrolled in subscriptions will continue to receive their orders without interruption. |