Meta Ads (Facebook & Instagram) Management

🚀 Who's This For?

E-commerce brands running Facebook and Instagram ads without a clear read on what's actually driving sales. Meta can scale an online store fast, but broken tracking, overlapping audiences, tired creative, and an unmanaged catalog quietly burn budget. We take over your Meta ad account and run it with the same discipline we bring to Google, Amazon, and Walmart.

Why David Ricardo

• E-commerce specialists: We only work with brands that sell online. We're not a generalist agency.
• Multi-channel experience: We run Google, Meta, Amazon, Walmart, and Shopify under one roof, so your social ads line up with the rest of your sales channels.
• Senior people on every account: The people who sell you the service are the people who run it. No junior handoffs.
• Flat fees: Our fee doesn't go up when your spend goes up inside your tier, so we're never incentivized to make you overspend.
• Straight talk: No fake ROAS promises. We tell you what's working, what isn't, and what we're doing about it.

What We Manage: Full-Funnel Meta Ads for E-Commerce

• Prospecting: Campaigns that reach new customers using broad, interest, and lookalike targeting.
• Retargeting: Campaigns that bring back site visitors and add-to-carts who didn't buy.
• Retention: Campaigns that bring past buyers back for repeat purchases.
• Advantage+ Shopping: Setup, budget control, audience settings, and ongoing optimization of Meta's automated shopping campaigns.
• Catalog Ads: Dynamic product ads built from your Facebook and Instagram product catalog, with catalog health checks to keep products eligible.
• Audience Strategy: Audience structure built to limit overlap, so your campaigns aren't competing against each other.
• Creative Testing Plan: Creative direction, a testing strategy, and performance feedback on which of your ads are working and which are fatigued.
• Tracking: Meta Pixel and Conversions API checked and kept accurate, including event match quality, so bidding is based on real sales data.

How We Manage It

Account setup or takeover, full-funnel campaign structure built around your catalog, ongoing optimization of budgets, audiences, and placements, creative testing with the assets you supply, and catalog health checks. You get a monthly performance report and a call with our team, so you always know what's happening and why.

⚠️ What's Not Included

We do not offer graphic design or creative services of any kind. You provide all ad creative: images, video, and copy assets. We provide creative direction, testing strategy, and performance feedback. Our management fee does not include graphic design, video production, landing page builds, or website development.

• You supply all ad creative before launch, and keep fresh creative coming for testing.
• We upload and organize your supplied creative into campaigns. We do not edit, resize, or create it.
• If creative is limited, we can launch with Catalog Ads using your product feed images.

Requirements: Admin access to your Meta Business account and ad account.

Service Levels

🔍 Audit: $1,000 (one-time)
For any e-commerce brand running Meta ads. A full review of your Pixel and Conversions API setup, event match quality, campaign and Advantage+ structure, audience overlap, creative fatigue, catalog and dynamic ad health, and budget waste. You get a prioritized action plan to run yourself or hand off to us.
100% credited toward your first month if you sign up for management.

⚡ Advance: $2,000/month (Most Popular)
For brands spending $10,000 to $20,000/month on Meta. Full-funnel campaigns (prospecting, retargeting, and retention), Advantage+ Shopping, catalog ads, audience strategy, a creative testing plan with performance feedback, and a monthly report and call.
Flat fee. Does not change with spend inside this tier.

🏆 Pro: $4,000/month
For brands spending $20,001 to $50,000/month on Meta. Everything in Advance, plus weekly creative testing and rotation with your supplied creative, deeper attribution (blended ROAS/MER and new customer CAC), and bi-weekly calls.
Flat fee. Does not change with spend inside this tier.

Spending $50K+/month? Let's build a custom plan. Book a call with our team.

Running Google and Meta? Ask about multi-channel plans. Book a call with our team.

Fees are based on monthly ad spend tier. As your spend grows, your plan grows with it. Ad spend is paid directly to Meta, not to us.

🔗 Pair It With Shopify Account Management

Catalog Ads only work when your Facebook and Instagram product catalog is clean and synced. See our Shopify Account Management service.