Promotions vs. Events: Why Most Amazon Sellers Get This Wrong
Most Amazon sellers, and even a lot of agencies, confuse marketing with advertising. They treat them as the same thing, and that confusion leads to...
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JCPenney Just Opened Their Marketplace to Third-Party Sellers: Here's What You Need to Know
There are still a handful of major retail stores that haven't opened up a marketplace for third-party sellers, but that list just got shorter. JCPe...
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Your Agency Works With Your Competitors. That's a Problem.
There's an appealing pitch that a certain type of agency makes: "We specialize exclusively in your industry. We know the buyers, we know the keywor...
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The Smartest Way for Manufacturers to Launch DTC in 2026
Where do we invest first? That's the question we hear from manufacturers in every corner of the country, not just the usual suspects like Californi...
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Amazon Virtual Bundles: Test Product Combinations Without Committing Inventory
You sell a scented candle and an unscented candle. You think customers might want both together. Or you sell three different salsas and want to off...
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The Rule of Three: Stop Doubling Your Inventory on Multi-Packs
For the last 15 years, the multi-pack strategy has been a staple for Amazon brands. Selling shampoo? Create a 2-pack. Then a 4-pack. Give each one ...
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MCF Is Now 35% Off for TikTok Shop Orders: Here's What That Means for Your Brand
If you're selling on TikTok Shop and managing fulfillment separately from your Amazon operations, this changes the equation. Starting July 16,...
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Instacart Advertising: Capture Market Share Where Shoppers Actually Buy
Turn Instacart into a growth engine for your brand. Reach grocery shoppers at the point of decision, build omnichannel momentum, and climb the digi...
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Amazon Storefront Banner Size Guide: Image & Video Requirements
Creating an engaging Amazon Storefront starts with high-quality visuals. Whether you're highlighting best sellers, showcasing a new collection, or ...
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Shopify's Agentic Sales Channel: Why Your Brand Needs to Act Now
Many of you might not know this: Shopify now has an Agentic section right in your admin under Sales Channels, and it's a massive opportunity, espec...
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Your TikTok Shop Product Could Lose Affiliate Access — Here’s Why ⚠️
TikTok Shop Affiliate Marketing has become one of the most effective ways for sellers to increase product visibility, drive conversions, and scale ...
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How to List Products on TikTok Shop Using a URL
If you're already selling on platforms like Amazon or Shopify, you don’t need to rebuild your product listings from scratch on TikTok Shop. With T...
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📦 How to Prepare Your Amazon FBA Shipment: A Step-by-Step Guide
Managing your Amazon FBA shipments can be simple and stress-free when you follow the right steps! Here’s a clear, visual guide to help you get your...
