Starting soon, checkout on Facebook and Instagram will transition off-platform. That means when a customer clicks on one of your products, they’ll complete their purchase directly on your website.
✨ What stays the same:
- Your products will still be discoverable across Facebook and Instagram
- Your existing Shop ads will keep running without disruption
💡 What changes:
- Customers will no longer checkout through Facebook or Instagram
- You’ll gain more flexibility and control over the buying experience
- It’ll be easier to manage your shop setup and maintenance
If you're running campaigns, no action is needed—just continue managing them as usual in Ads Manager.
