It was great participating in the Acenda Summit in San Diego. This was Acenda's second summit, and there was a successful turnout. 🥳🎉
We connected with sellers from Europe, Asia, and Canada who flew in to attend.
Acenda is establishing itself as a leader in omnichannel due to the increasing demand for a single data source — think omni-data.
I’ll keep this update short and sweet 🍬 starting with Target+.
🏆 Target+ Marketplace (Curated Marketplace)
In Q2, Target+ experienced sales growth and increased traffic. This is a good sign for manufacturers and private brands looking to pursue a relationship with Target+.
Keep in mind 👉 Target is a curated marketplace.
Target has a curated marketplace called Target Plus, an invite-only digital third-party marketplace offering products from trusted brands.
- If you are a reseller of multiple brands or do online arbitrage, you will not get approved ❌
- If you are a brand or manufacturer with a medium or large catalog ⬆️, your chances of getting approved increase
- If your price point is higher than $30 ⬆️, your chances of getting accepted increase
- Target wasn’t explicit about which categories they’re focusing on for 2025
Target's TikTok profile has 3 million followers and over 20 million likes. By constantly staying open to opportunities and investing to optimize, Target can promote sales and events throughout the year without relying as heavily on traditional media.
PowerPoint Slide from Event
Retail Ready / Ready to Sell / Etc
Anyone launching on Target or any other online platform must invest in content, imagery, video, product titles and descriptions, and reviews. This increases your chances of success.
As a seller, you must constantly stay open to opportunities and be willing to invest funds to optimize.
Target+ and Yotpo are now working together! 🎉
You can now syndicate your Shopify reviews to Target+. See the link below.
🏆 TikTok Shop
TikTok Shop has been the hottest marketplace of 2024!
- 4 out of 10 sellers have huge success
- 3 out of 10 have had moderate success
- 3 out of 10 have failed to drive sales
The difference between clients who are successful, clients who fail, and clients who sell only a few hundred dollars a week is the amount of content they produce to drive discovery and traffic.
📈 One example of a success story is a brand that made 5 million dollars in sales on TikTok Shop. Here is the catch: this brand produces 10,000 videos using both in-house and creator-generated content.
Video, Video, Video 😄
The following pictures illustrate the different placements within the TikTok platform where users can find your products. 👇
During the presentation, it was reconfirmed that live shopping drives better results than shop video, page, and tab placement.
Live stream seems to be the key ingredient moving into Q4 for driving sales.
🏆 Macy’s (Curated Marketplace)
Not much has changed for Macy’s. It is still a gated, curated marketplace, but the connection with Mirakl has opened it up a little.
Macy’s is still very selective, focusing on particular categories, which we didn’t learn much about during the presentation.
The takeaway is that Macy’s is still growing online. There is a lot of potential, and I don’t see Macy’s going anywhere anytime soon.
🚚 Ware2Go / UPS Company
The following company, Ware2Go, got the David Ricardo team’s attention. They are a UPS company focused on 3PL and warehousing.
Case Study 4Kids
If you are a seller shipping more than three pounds and need better distribution within the United States, then it’s worth checking out Ware2Go.
We got excited about Ware2Go and the opportunity it can provide to our clients.
They didn’t share any shipping costs with UPS during the presentation. Afterward, we met with Matt Burroughs, who confirmed that they offer the lowest UPS rates when clients use Ware2Go.
We’ll be looking at Ware2Go in Q1 2025 for some of our clients with high 3PL and shipping costs.
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