Mirakl gives Shopify sellers access to a network of potential retail partners. This can help smaller e-commerce brands expand their customer base and generate more sales without investing heavily in a full omnichannel setup.
Mirakl is a software company that provides a cloud-based marketplace platform that allows businesses, especially retailers, to launch and operate online marketplaces. For example, companies like Macy’s and Kroger benefit from Mirakl’s marketplace infrastructure.
In this article, I’ll focus on the SOP (Standard Operating Process) that can help e-commerce sellers get the most out of Mirakl’s business model. There are two main parts to understand: Mirakl Connect and the retailer portal. See the basic SOP illustration below.
Mirakl Connect is part of the Mirakl ecosystem and acts as a pre-built integration hub that connects the platform with third-party applications and services.
Walking You Through the Process
Let’s assume you are interested in expanding your business. Compared to Walmart or eBay, Mirakl is relatively straightforward to navigate, and in many cases you can get up and running in under 30 days. The first step is to apply for Mirakl Connect. Here is the link: Click here.
You will be asked for personal information, your company tax ID, and several questions related to your product catalog and marketplace activity.
If everything looks good, a Mirakl representative should contact you within 2 to 3 days after you apply. If you do not hear back, that is usually not a great sign. I recommend waiting three to four weeks before following up. If you still do not get a response, feel free to contact me and I may be able to advocate on your behalf.
Now let’s assume you are approved. At that point, you typically have two options: connect Shopify with Mirakl Connect, or begin reaching out directly to retailers.
If you decide to reach out to retailers, I strongly recommend preparing a script that clearly explains your company, product value, and why your brand would be a good fit. Retailers usually have around five days to respond to a business request.
If a retailer approves your request, there will be an onboarding process specific to that retailer.
Depending on the size of your assortment and how many required fields are missing, it can take anywhere from 8 to 40 hours to get your full catalog live and running correctly.
If you need help with Mirakl, feel free to contact me. Of course, consultation support comes with a cost.
If you have specific questions, send them by email and I’ll do my best to reply with a short answer.