Ready to make your brand stand out on Amazon? 🚀 Amazon Sponsored Brand Ads are more than just a tool—they’re your ticket to capturing attention, building trust, and winning that all-important first click. With eye-catching banners and engaging videos, these ads put your brand front and center, helping shoppers remember you and choose your products.
In this guide, you’ll find all the essential requirements for images and videos to help you get started, plus proven strategies to boost your click-through rates, connect with your audience, and turn browsers into loyal customers. Let’s unlock the secrets to winning the first click and growing your brand on Amazon! 🛒✨
Sponsored Brand Headline Ads
Image Requirements:
- Image Size: 1200 x 628 pixels or larger
- File Size: 5MB or smaller
- File Format: PNG or JPG
- Content: No text, graphics, or logos added to the image (the image should be clean and product-focused)
Design & Layout:
- Use high-resolution product images.
- Place your brand logo and headline text in the designated ad areas (not embedded in the image itself). (No need to add brand Logo)
- Keep the layout clean and visually appealing.
- Example layouts feature a horizontal banner with product images, a brand logo, and a clear call to action.
Visual Example:
- The sample headline ad displays a wide banner with product images and a lifestyle shot, in compliance with the 1200 x 628 px or larger guideline.
Sponsored Brand Video Ads
Video Requirements:
Horizontal Video Specs:
- Aspect Ratio: 16:9
- Dimensions: 1280 x 720 px, 1920 x 1080 px, or 3840 x 2160 px
- File Size: 500MB or smaller
- File Format: MP4 or MOV
- Length: 6–45 seconds
- Frame Rate: 23.976, 23.98, 24, 25, 29.97, or 29.98 fps
- Bit Rate: 1 Mbps or higher
- Codec: H.264 or H.265
- Profile: Main or baseline
- Video Stream: 1 only
Vertical Video Specs:
- Aspect Ratio: 9:16
- Dimensions: 720 x 1280 px, 1080 x 1920 px, or 2160 x 3840 px
Audio Specs:
- Language: Must match ad locale
- Sample Rate: 44.1 kHz or higher
- Codec: PCM, AAC, or MP3
- Audio Bit Rate: 96 kbps or higher
- Format: Stereo or mono
Content Guidelines:
- Start with a strong brand introduction.
- Highlight product features and benefits.
- Use clear visuals and professional audio or captions.
- End with a strong call to action. No need to add brand logo.
Visual Example:
- The sample video ad shows a product in use, with overlay text and a clean background, and adheres to the video specs above.
Summary Table
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Ad Type
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Dimensions (px)
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File Size
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Format
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Length
|
Notes
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Headline
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1200 x 628 or larger
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≤ 5MB
|
PNG, JPG
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N/A
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No text/graphics/logos in image
|
|
Video (H)
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1280x720, 1920x1080, 3840x2160
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≤ 500MB
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MP4, MOV
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6–45 sec
|
16:9 aspect ratio, 1 Mbps+ bitrate
|
|
Video (V)
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720x1280, 1080x1920, 2160x3840
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≤ 500MB
|
MP4, MOV
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6–45 sec
|
9:16 aspect ratio
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By following these exact specifications and design guidelines, your Sponsored Brand Headline and Video Ads will meet Amazon’s requirements and be optimized for performance.