TikTok Shop has officially implemented a policy that prevents you from reaching out to too many creators if you don't meet TikTok’s criteria.
The video below explains the update.
My team was reaching out to creators on June 4 when a notification about the new messaging rule appeared. At that point, we discovered we had reached the outreach limit.
From my understanding, these limits are tied to the amount of sales you generate. The higher your sales, the higher your outreach limit. See the screenshot below. 👇
Message: The tiers only apply to new creators you haven't messaged before. They reset every Sunday at 12 PM (GMT-8) based on the previous week's GMV. The number of new creators you haven't messaged does not carry over to the following week.
Your GMV last week: $189.00
The screenshot above shows our client generated $2,778 in GMV last week, which allows us to reach unlimited creators.
If you have made under $100 in sales, you can only reach 50 creators per week. This number can easily be reached.
This will cause problems for new clients that we launch on TikTok Shop. I am reviewing our process to see if we can import creators into the Manage Creators section of the Creator Affiliate portal to message multiple creators and potentially bypass the limit.
We’ll keep posting best practices for this limit on reaching out to creators.
