If you sell on TikTok Shop, you already know: trust = conversion. Nothing builds trust faster than real shoppers showing your product in action. TikTok Shop’s new Review Coupons feature helps you do exactly that by rewarding customers who post reviews with both media (photo or video) and a detailed written description.
What Are Review Coupons?
Review Coupons allow you to offer a coupon to customers who leave a qualifying review, including:
- A photo or video, and
- A detailed written description (not just “good product”)
You can choose the coupon value and minimum spend directly in Seller Center.
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Benefits for Sellers
📸 Real reviews, real proof — images, videos, and honest feedback help build trust quickly.
⭐ Boost credibility — strong reviews make your product feel more reliable.
🛒 Convert more — better reviews increase confidence and help drive more sales.
🔁 Encourage repeat purchases — social proof can help bring customers back.
Who Should Use This?
- New listings that need quick credibility
- Hero products with strong repeat-purchase potential
- Any SKU with high traffic but low conversion, where stronger reviews can help reduce hesitation
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How to Set It Up in Seller Center
1. Log in to Seller Center.
2. Go to Marketing → Promotions → Coupons.
3. Select “Review Coupon”.
Then configure the following:
- Coupon value (for example, $5 off or 10% off)
- Minimum spend (if needed)
- Eligible products (single SKUs or collections)
- Start and end dates
5. Save & launch. Your campaign will start immediately or on the start date you selected.
