This year, Lab 916 was selected as a finalist in the Challenger Award category for the 2023 Amazon Ads Partner Awards in the Americas region, which gave me the opportunity to attend the Amazon Accelerate Conference.
As the Director of E-commerce and Marketplace Partnerships for Lab916, I want to recognize our Amazon team for the incredible support and recommendations they provide to our clients. Their work has helped brands sell more efficiently on the platform, and this recognition is a reflection of those achievements.
Here is a link to Amazon’s Partner Awards page: https://advertising.amazon.com/partner-awards
First Key Takeaways
Amazon introduced Supply Chain by Amazon, an automated solution for faster and more reliable global product shipping. This service is designed to help mid-sized and large sellers coordinate pickup from the manufacturer’s warehouse all the way to the FBA warehouse in the United States.
Below are two articles that can help explain this new service, which connects multiple logistics functions into one platform with stronger SOPs.
Another Takeaway: Buy with Prime
The Buy with Prime program allows Shopify sellers to access their FBA inventory and increase perceived value directly on the product page. From January through August 15, most Buy with Prime integrations were done by embedding code into the Shopify theme.
Now, Buy with Prime has introduced a page where sellers can register for early access to the Buy with Prime app. This app is expected to streamline the process and allow sellers to manage the Buy with Prime console directly within Shopify, reducing the number of manual steps required. I included the link below.
There is a lot of information to process this week. Once I complete my follow-ups, I will create new content focused on SOPs for these new Amazon services.