Google Ads Management for E-Commerce

🚀 Who's This For?

E-commerce brands spending on Google without a clear picture of what's driving sales. Shopping and Performance Max can scale an online store fast, but a messy feed, broken conversion tracking, or unchecked search terms quietly drain budget. We take over your Google Ads account and run it for small and mid-size e-commerce brands.

Why David Ricardo

• E-commerce specialists: We only work with brands that sell online. We're not a generalist agency splitting time with law firms and dentists.
• Multi-channel experience: We run Google, Amazon, Walmart, and Shopify under one roof, so your Google strategy is built with the rest of your sales channels in mind.
• Senior people on every account: The people who sell you the service are the people who run it. No junior handoffs.
• Flat fees: Our fee doesn't go up when your spend goes up inside your tier, so we're never incentivized to make you overspend.
• Straight talk: No fake ROAS promises. We tell you what's working, what isn't, and what we're doing about it.

What We Manage: Google Ads for E-Commerce

• Google Shopping: Campaigns built on your Merchant Center feed, with product grouping, bid control by product and margin, and negative keyword mining.
• Performance Max: Campaign structure, asset group setup, audience signals, search term and placement controls, and budget management. Built only with the images, videos, and logos you supply.
• Search: Branded and high-intent product keyword campaigns, ad copy and extensions, match type structure, and bid management to support your Shopping and PMax campaigns.
• Feed Optimization: Merchant Center feed health checks, product title and attribute improvements, and fixes for disapprovals that block your ads from serving.
• Conversion Tracking: Google Ads conversion tracking and GA4 checked and kept accurate, so bidding decisions are based on real sales data.

How We Manage It

Campaign strategy built around your catalog and margins, ongoing bid and budget optimization, search term reviews, negative keyword management, feed improvements, and daily monitoring. You get a monthly performance report and a call with our team, so you always know what's happening and why.

⚠️ What's Not Included

We do not offer graphic design or creative services of any kind. Our management fee does not include graphic design, video production, landing page builds, or website development. Performance Max and Shopping ads run on the creative assets in your account and product feed, so the quality of those assets is your responsibility.

• You supply all images, videos, and logos before launch.
• We upload and organize your supplied assets into campaigns. We do not edit, resize, or create them.
• If assets are missing, we can launch Performance Max with feed-only assets, or wait until your assets are ready.

Service Levels

🔍 Audit: $1,000 (one-time)
For any e-commerce brand running Google Ads. A full review of your account structure, Shopping and Performance Max setup, Merchant Center and feed health, conversion tracking, search terms, and budget waste. You get a prioritized action plan to run yourself or hand off to us.
100% credited toward your first month if you sign up for management.

⚡ Advance: $2,000/month (Most Popular)
For brands spending $10,000 to $20,000/month on Google Ads. Campaign strategy and management, Shopping and Performance Max, feed optimization, conversion tracking, and a monthly report and call.
Flat fee. Does not change with spend inside this tier.

🏆 Pro: $4,000/month
For brands spending $20,001 to $50,000/month on Google Ads. Everything in Advance, plus advanced audience strategy, ongoing testing, deeper attribution, and bi-weekly calls.
Flat fee. Does not change with spend inside this tier.

Spending $50K+/month? Let's build a custom plan. Book a call with our team.

Fees are based on monthly ad spend tier. As your spend grows, your plan grows with it. Ad spend is paid directly to Google, not to us.

🔗 Pair It With Shopify Account Management

Shopping and Performance Max only work when your store and Merchant Center feed are clean. See our Shopify Account Management service.